A Pure Passion for Patriotism.

Cruise Customs Flags began with a passion for the American flag & all that it symbolizes. US Military veteran & Co-Owner, Chris Cruise, understands well the value of patriotism. Seeking a meaningful way to express that, Chris & his wife, Amber, started producing hand-crafted American flags.

Each flag is hand-crafted by veterans from the military & first responder communities. Using repurposed Kentucky bourbon barrels, no two flags look exactly alike & are thoughtfully made to capture each customer’s personal story of patriotism. We honor these stories by skillfully incorporating personal touches to each flag to showcase that these flags are more than a decoration — they are a representation of a personal, yet shared, love for freedom.

Just as bourbon barrels find a new purpose at Cruise Customs Flags, so do our team members. As a veteran himself, Chris understands the challenge of transitioning to civilian life. That is why he & Amber use this business as a means to give veterans a new purpose of their own. Giving veterans the opportunity to have meaningful work crafting American flags allows them to take a new step in life while remembering & honoring their time of service.

“They’re going to take pride in making the American flag, because that’s what we wore on our sleeve every day. It’s in our DNA to always serve something greater than ourselves.” - Chris Cruise

Our mission to give back is part of everything we do. While serving the community may no longer require combat boots, we remain passionate about continuing to make our home a better place. In our own backyard of Louisville, KY, Cruise Custom Flags partners with Norton Children’s Hospital Cancer Institute for their Young Adults & Adolescent art therapy class. We also raised $70,000 for medical frontline heroes at Norton Healthcare & UofL Health during the COVID-19 pandemic, using profits from the "America - One Heartbeat" flag, as seen on Fox & Friends